In 1924, Daikin was founded in Osaka (Japan). The company is engaged primarily in the development, manufacture, sales, and aftermarket support of heating, ventilation, air conditioning and refrigeration (HVACR) equipment, refrigerants and other chemicals, as well as oil hydraulic products.
In 2004, Daikin Europe NV, established its subsidiary in Greece. The aim of the new chain was to establish Daikin as the number one manufacturer of air conditioning systems, to promote Daikin’s technology and new products, to continue to develop a competitive sales network, and to improve presales and after-sales services.
The Project & Brief
Daikin Hellas wanted to find and select the most strategically suitable place to launch its first “Blue Dealer+” concept store, with a concept that would be adapted by the different dealers of its network.
Daikin collaborates with a variety of dealers and so the brand wanted to create a concept that would be unified to all its suppliers. In order to do that, a series of categories were introduced separating the suppliers on the basis of their relationship with the company.
The Challenges & Goals
STIRIXIS Group had to find and evaluate the most appropriate location for the pilot store.
The concept created should be complete, but also customisable depending on the different dealer level. Additionally, the new concept was designed to satisfy the needs of the brand’s two different target groups; professionals (B2B, architects, small to medium construction companies, small businesses) – and end customers (B2C, mostly residential customers), that both visit the store.
The customer’s journey was decided to be unique -offering to end customers the feeling they are entering their “home” and they will find solutions for their needs. The brand should stand out from the competition and reflect the innovative and forward-thinking nature of the brand with its unique values and identity. Finally, the showroom was designed to present complete solutions and not just products.
The Design Concept
After the location analysis conducted in Attica, Greece, the region of Piraeus was selected for the first “Blue Dealer+” concept store to be created.
The idea of the concept was to create a warm and welcoming environment. Daikin’s position as the provider of solutions for a quality life, should be transmitted effectively. The main aspects as perceived by the clients are: the innovative character of the brand (through the design and the use of technology), the eco-friendly products, and the high-quality products.
White custom-made panels and stands are placed in store for the exhibition of the products. Differently coloured flooring is used, to create the idea of a corridor, separating the two zones of the store, and leading up to the reception.
In the façade, vertical wooden elements are used. These wooden panels allow a semi-transparency from the outside of the store. Company products and signage are showcased in the façade.
– Concept Strategy
– Architectural Design
– Customer Experience Design
– Author’s Supervision
– Construction Management
- Date:Jul 2017